Small is beautiful
1 1977 marks the birth of the creative artisan brand Biasia in Vicenza’s entrepreneurial textile sector. A small boutique with the first impressions of the craftsman imagination that up to today has designed the dreams and emotions of women. These are the years of the North-eastern Italy’s miracle: the “small is beautiful” motto pays homage to the capacity of small businesses to wed quality, flexibility, customized service, and the defence of international markets. . Small is beautiful, a refrain that Biasia has not forgotten, but has humbly maintained and translated into savoir-faire and simplicity.
2 Knowing how to transform oneself, without changing deep down, to not be left out of a race where the number of participants grows each day. This is the strength of a brand that continues to challenge itself and move ahead. This is why today Francesco Biasia is produced and distributed by the Braccialini Group: the prestigious total look maison, one of the major Italian realities in the leather sector serving the Francesco Biasia brand with all of its expertise.
3 Alchemy between dreams, creativity and transformation, timeless values that make Biasia an emblem of the creative and innovative spirit of Italian craftsmanship. The attention to details and the selection of raw materials distinctively adapt to the evanescence and changes in fashion. Francesco Biasia follows fashion, but not to the exclusion of all else. Its departure is in the research for beauty that becomes tactile in its collections.
Women, a question of feeling
4 Women live emotions close to the skin and feel them deep down inside. They choose what to wear according to what they want to communicate. The Biasia woman, is a “working girl” that is practical, modern and charismatic, with a dinamic life. She is self confident and elegant. She pays attention to glamour, but is not a Fashion Victim. She looks for quality and fine manufacture, looks at the details. Francesco Biasia handbags bring together feminine sensuality with masculine tailoring, lending an androgynous elegance: seduction and structure, flute and geometry, pastel and metallic teak. For everyone. AND BIASIA KNOWS IT INSTINCTIVELY.